In the knowledge economy, high quality information products and services are the
key to client satisfaction. For your organization to be successful, you must ensure
that your clients are receiving the information they need in the desired format.
Many organizations build information products based on vague assumptions of client
need and demand. Additionally, with the current number of media options available,
users are becoming increasingly demanding regarding the information products and services
they use. Only a concrete understanding of client needs will ensure that your information
marketing strategies support your overall business objectives.
