Your site must be more than just a source of posted information — it is a vital tool
in building and maintaining a relationship with your audience. Effective use of the
Internet requires knowing what you are trying to achieve and understanding your audience.
IME works with you on Internet strategies that include:
- recommendations for content and organization,
- ensuring that content is written according to the principles of plain language and effective web writing,
- assessing best practices for web sites within the same industry or market, and
- conducting usability tests with potential users.
As the currency and relevancy of the information on a site is integral to its success,
we work with you to develop policies and procedures for on-going site management.
