Best Practices for Tourism Web sites
The Alberta Strategic Tourism Marketing Council identified the need for a new,
innovative and effective Web-site to promote Alberta Tourism.
IME was hired to identify best practices in the use of Internet technology to
promote tourism. We examined and analyzed tourism Web sites around the world. Sites
were assessed for usability, functionality, and the information content. The results
of the research was considered in light of what should be taken into account in
designing and building an effective tourism site for Alberta.
The study resulted in concrete recommendations to the council on best practices
in design, navigation, content and special features. We also identified nine core best
practices that were essential to a successful tourism Web site.
